Gaming has become a very popular activity in the UK among both children and adults alike. The British gaming industry reportedly ranks among the top six largest gaming markets worldwide and is alongside Germany the largest in Europe. In 2022, a whopping 88% of young British people aged 16-24 played video games. Find out below what gaming genres are popular in the UK. In addition, we will also take a closer look at some key individuals who became financially successful in the profitable gaming market.
The British gaming market – large and growing rapidly
In 2023, the British gaming market was estimated to be worth over £11 billion. Due to its wide appeal and rapid growth, the UK gaming market is projected to generate some £19.7 billion by 2027. Furthermore, the British gaming market is diverse and consists of several genres that will be discussed below.
Online casinos
There is an established gambling tradition in Britain where many people enjoy playing casino games. The rise of online casinos such as Duelz casino have made gambling accessible 24/7 to anyone with the access to the Internet. In addition, mobile casinos have enabled individuals to play their favorite games whenever they want, regardless of whether they are home or travelling. Regulated online gambling sites are considered safe and offer a variety of gaming options such as slots, poker, roulette, blackjack and sports betting.
Racing games
Britain has over the years produced great sports card such as McLaren, Aston Martin, Lotus and Jaguar. It is therefore perhaps not surprising that many UK players enjoy playing racing games such as Microsoft’s Forza Motorsports. These types of games are fun and offer increasingly sophisticated graphics and realistic driving experiences.
Sports games
The UK and especially England is a proud sports nation with a particular focus on football. This passion has also been transferred to the gaming industry where many UK players enjoy playing sports games. Unsurprisingly, FIFA football games have conquered many British players’ hearts. However, UK players are also affected by international influences and enjoy playing rugby and basketball related games.
Action & adventure games
Like their European and American counterparts, many UK Players crave for action and adventure games. This is a highly diverse gaming segment that finds its inspiration from multiple sources such as popular culture, fantasy, and history. Popular action games in the UK market include a range of Call of Duty war games, Marvel Contest of Champions and Dragon Ball Z Battle.
Denise Coates, Bet365
The businesswoman Denise Coates ranks among the richest people in the UK. She is the founder, joint CEO and majority shareowner of the Bet365 online gambling business. Founded in 2001, it has emerged as one of the world’s leading gambling and casino sites catering to both UK and international players. In 2023, the Forbes Magazine estimated that Coates family’s net worth at around 7.7 billion dollars.
Fred and Peter Done, Bet Fred
Fred and Peter Done are two highly successful individuals who made a fortune by establishing Bet Fred, a leading UK bookmaker business. Starting with a single bookmaker shop in 1967, the Bet Fred empire eventually expanded to more than 1600 operated shops in 2017. This was achieved through a combination of organic growth and acquisition of the respected Robert Walker chain of bookmakers.
The company’s focus areas include horse racing, football, rugby league and snooker. Fred and Peter Done’s accumulated net wealth is almost £1.5 billion. Bet Fred is a living example that success in the traditional bookmaking segment is possible in the 21st century despite massive online competition.
Ruth Parasol, PartyGaming
The American-born businesswoman Ruth Parasol ranks among the richest people in the UK gaming market. In 1997, Parasol established PartyGaming, a network of various gambling sites in the Caribbean but listed on the London Stock Exchange. The vast gaming empire included the world’s largest online poker room. In 2020, her net wealth was estimated at £780 million according to the Sunday Times Rich List.
Mark Scheinberg, PokerStars
Mark Scheinberg belongs to the world’s leading gambling magnates. In 2001, Mark and is father Isai established PokerStars, which eventually became one of the world’s largest online poker sites. The site gained wide popularity by hosting the world’s largest online tournament series. In 2014, Amaya Gaming acquired PokerStars for a whopping $4.9 billion. Scheinberg’s net worth was estimated at £3.92 billion according to The Times.
Teddy Sagi, Playtech
Teddy Sagi is another prominent businessman who made a fortune in the UK gaming market. In 1999, Sagi founded Playtech, a gambling company that quicky became a big player in the international gambling sector with a focus on online casinos, sports betting, and poker. With a net wealth of around £4 billion, Sagi was listed among the top 50 richest individuals in the UK.
Conclusion
Gaming is very popular in the UK and the local market is projected to be worth almost £20 billion by 2027. The most popular gaming genres are online casinos, sports betting, poker, action and various sports games. The richest and most successful people in the UK gaming industry include Denise Coates, Fred and Peter Done, Ruth Parasol, Mark Scheinberg, and Teddy Sagi.
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